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Hong Kong, Tokyo, New York, Paris

شنبه 17 اردیبهشت 1390 10:50 ق.ظ

نویسنده : مصطفی نصیری اوانکی
ارسال شده در: زاها حدید ،

Chanel Mobile Art Pavilion

Hong Kong, Tokyo, New York, Paris
2008–2010


New York, Photography © John Linden


PROGRAM:
Travelling Exhibition Pavilion designed for Chanel. Locations worldwide: Hong Kong, Tokyo, New York, and Paris. Internal Scenography by Zaha Hadid Architects.

CLIENT:
Chanel;
Chanel Mobile Art

MATERIALS:
Façade: Fibre Re-inforced Plastic
Roof: PVC, ETFE roof lights
Primary Structure: Steel 74t (69t Pavilion and 5t Ticket Office) 1752 different steel connections
Secondary Structure: Aluminium extrusions

SIZE:
29 x 45 m, a total of 700 m²

CONCEPT:
The form of the 700 m² Chanel Pavilion is a celebration of the iconic work of Chanel, unmistakeable for its smooth layering of exquisite details that together create an elegant, cohesive whole. The resulting functional, and versatile architectural structure of the Pavilion is a series of continuous arch shaped elements, with a courtyard in its central space. Artificial light behind the translucent ceiling washes the walls to emphasize the ‘arched’ structure, and assists in the creation of a new artificial landscape for art installations. A large roof light opening dramatically floods the entrance in daylight to blur the relationship between interior and exterior. In addition to the lighting and colour effects, the spatial rhythm created by the seams of each segment gives strong perspective views throughout the interior.

The 65 m² central courtyard has large transparent openings to the sky above and is designed to host events as well as provide an area for reflection after visiting the exhibition. The courtyard serves as an intermediate space between the exhibition and public area of the Pavilion. In light of the extensive shipping between cities, the steel structure has been designed to be built in under one week, which is essential for an ephemeral pavilion. With a direct visual connection to the courtyard, the 128sqm terrace continues the dialogue between the Pavilion’s exterior and interior. During an event, the two spaces can be linked to become one large event zone.

Reflective materials allow the exterior skin to be illuminated with varying colours which can be tailored to the differing programmes of special events in each city. The dichotomy between the powerful sculptural mass of the Chanel Pavilion’s structure and the lightness of its envelope create a bold and enigmatic element. The Pavilion’s exterior develops into a rich variety of interior spaces that maximize the potential to reuse and rethink space due to the innate flexibility of its plan. The total fluidity of the Chanel Pavilion’s curvilinear geometries is an obvious continuation of Hadid’s 30-years of exploration and research into systems of continuous transformations and smooth transitions. With this repertoire of morphology, Zaha Hadid is able to translate the ephemeral typology of a pavilion into the sensual forms required for this celebration of Chanel’s cultural importance.

PHOTOGRAPHY:


Hong Kong, Photography © Virgile Simon Bertrand


Hong Kong, Photography © Virgile Simon Bertrand


Tokyo, Photography © Toshio Kaneko


Tokyo, Photography © Toshio Kaneko

vsb_mobileartfinal_j.jpg
Hong Kong, Photography © Virgile Simon Bertrand


New York, Photography © John Linden


Hong Kong, Photography © Virgile Simon Bertrand


Hong Kong, Photography © Virgile Simon Bertrand


Tokyo, Photography © Toshio Kaneko


Hong Kong, Photography © Virgile Simon Bertrand


Hong Kong, Photography © Virgile Simon Bertrand

COMPUTER RENDERS:


Aerial View, Render © Zaha Hadid Architects


Entrance, Render © Zaha Hadid Architects


DRAWINGS:


Long Section, Drawing © Zaha Hadid Architects


Short Section, Drawing © Zaha Hadid Architects

VIDEO:

Travelling Exhibition Pavilion

Video © Zaha Hadid Architects

ARCHITECT:
ZAHA HADID ARCHITECTS
DESIGN: Zaha Hadid with Patrik Schumacher
PROJECT ARCHITECT: Thomas Vietzke, Jens Borstelmann
PROJECT TEAM: Helen Lee, Claudia Wulf, Erhan Patat, Tetsuya Yamasaki, Daniel Fiser

CONSULTANTS:
STRUCTURAL/LIGHTING/PROJECT MANAGEMENT: ARUP
COST/QS: David Langdon
MAIN CONTRACTOR/TOUR OPERATOR: ES Projects
FRP MANUFACTURER: Stage One Creative Services Ltd




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